The team at EMILYs List wanted to create a summer merch collection that celebrated Pride Month in June, but also remained relevant throughout the rest of the summer. I was tasked with developing the entire collection. I utilized an earthy rainbow color palette, vintage illustrations, and feisty copy. The collection included tees, tanks, embroidered hats, boxer shorts, posters, and a sticker sheet. In addition to designing the merch, I also spearheaded the marketing campaign, including emails and social media posts.
