While working at Thinkso Creative, I was the lead designer on the identity and website for Peleton instructor Christine D’Ercole. Christine’s logo uses as speech bubble as an apostrophe as a nod to her motivational speaking career. Christine needed a new graphic to house her signature phrase, “I AM I CAN I WILL I DO.” The graphic is printed on her merchandise as well as used to house other quotes and photographs on her social media.
